First Look: Re/Done Opens Shop in Paris

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Re/Done starts doorways in Paris, marking its worldwide expansion.

The Los Angeles-based label, launched in 2014 by Sean Barron and Jamie Mazur, is famous for reconstructing classic Levi’s denim into modern designs.

Its retail impact is situated in western Hollywood and Malibu in L.A., Miami while the Hamptons in nyc, and today at 22 Rue de Grenelle in the 7th arrondissement of Paris, into the heart of Saint-Germain.

“I wished to participate the area environment for my very first shop [in Paris],” explained Barron, primary executive officer of Re/Done. “Real Parisians store within the Saint-Germain area.”

It’s a romantic room, at almost 500 square foot. As with any Re/Done places, it requires impact from midcentury design. This time around, it is by having a French touch. Predicated on a Schindler architecture, amid wood framing, interior details include slipper chairs produced by French designer Pierre Guariche.

Inside the newly exposed Re/Done shop in Paris.

Courtesy of Re/Done

“Our business is very interesting for the reason that we’re perfectly understood internationally, specially into the E.U., and we’ve done a great deal of work to create the business for the reason that territory aswell, from wholesale networks to advertising,” Barron stated associated with move. “People have actually dropped deeply in love with the thought of that which we do with regards to sustainability with Levi’s.”

Re/Done has upcycled almost 200,000 pairs of Levi’s, an providing which includes done well for the brand name in Paris. With 40 % of its website traffic originating from worldwide areas, the Paris area comprises 15 per cent, unveiled Barron. Wholesale represents 55 per cent associated with company, while direct-to-consumer on ecommerce and brick-and-mortars is 45 %, he added.


Inside Re/Done.

Courtesy of Re/Done

Along with Levi’s denim, the Paris shop should include another American stable — the Hanes T-shirt, which Re/Done was recreating in a variety of designs making use of recyclable yarn. Additionally in-store may be “marketplace,” a curated area showcasing other classic dealers.

“Europeans, particularly the Parisians love the vintage,” he said. Rigid and free fits would be the trend, he added.

Next, the brand name is focused on launching men’s, anticipated to debut into the springtime of next year.

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