POWER OF Gs: Genny’s innovative manager Sara Cavazza Facchini has tapped Georgina Rodriguez due to the fact face for the brand’s fall 2022 advertising campaign.
The Spanish model and social media marketing character, whom matters 39 million supporters on Instagram alone, had been photographed by Vanina Sorrenti against a striking concrete-heavy property in Madrid created by Joaquin Torres.
Cavazza Facchini and Rodriguez, the fiancée of soccer celebrity Cristiano Ronaldo and a mom of five kiddies, share equivalent penchant for sensual femininity and confidence.
Cue the model being portrayed putting on creations from Genny’s autumn collection offering a coral body-fitting knitwear frock covered in crystals, a fuchsia oversize belted layer, in addition to a minidress bearing tiger motifs.
This markings the very first time that the brand name has tapped a hollywood for the campaign, having formerly recruited worldwide models.
The campaign is flanked with a video clip discussion between your two females on the basis of the Proust questionnaire. A teaser revealed Monday programs Cavazza Facchini and Rodriguez being asked: “What is Genny for you?” and “What’s fashion for you?”
Rodriguez isn’t a new comer to the style scene. As an example, she came across Ronaldo, who does quickly be her partner, while being employed as a product sales associate in Madrid and became a sought-after social media marketing character thereafter, gaining agreements with all the loves of innerwear brand name Yamamay and jeweler Chopard, and others.
Genny’s move is anticipated to spur buzz and presence. Information company Launchmetrics estimated that the Yamamay campaign debuted in 2019 and fronted by the Spanish model generated 5.4 million euros in MIV, or news effect value, over 12 months.
Last January, Netflix debuted a mini-series entitled “Soy Georgina,” or “I Am Georgina” in English, comprising six episodes that spotlights her life style, individual history and increase to fame.