“Dopamine dressing” is the hottest fashion trend ruling TikTok, where people are executing over-the-top, vibrant outfits in an effort to add joy to their wardrobe.
Fashion psychologist Dr. Dawnn Karen, who coined the term, swears by dopamine dressing as the key to unlocking happiness through clothing.
“Typically, we’re dressing for external factors — the weather, other people, special events. During the pandemic, there was a shift that occurred. Since no one was around to tell you what to wear, you gave yourself permission to find styles that make you happy,” Karen told the “Today” show. “This isn’t medicine by any means, but I’ve seen people who are normally very shy put on a colorful outfit and become fierce, fabulous and free.”
In fact, a person’s “whole mood shifts when they wear clothes that represent who they really are,” Karen added.
TikTokers have flocked to the platform to show off their spirited renditions of dopamine dressing — which could also be considered maximalism — to include contrasting patterns, striking colors and a bit of personal flare.